Field Notes
The 10-Year Arc of a Creative Business: How I G...
From a greenhouse job at 19 to two shops and half a million in sales, and why I unwound it all. Ten years of building a business that supports me...
The 10-Year Arc of a Creative Business: How I G...
From a greenhouse job at 19 to two shops and half a million in sales, and why I unwound it all. Ten years of building a business that supports me...
On the Winter Wreath
Why we hang evergreens on our doors in the darkest part of the year, a little wreath history, how I make mine, and how to make your own without hurting...
On the Winter Wreath
Why we hang evergreens on our doors in the darkest part of the year, a little wreath history, how I make mine, and how to make your own without hurting...
What Does Sustainable Floristry Mean in Practice?
Sustainability isn't one size fits all. A London, Ontario florist on shaming, awareness, informed choices and what actually happens to floral packaging.
What Does Sustainable Floristry Mean in Practice?
Sustainability isn't one size fits all. A London, Ontario florist on shaming, awareness, informed choices and what actually happens to floral packaging.
The Myth of the Difficult Orchid
Phalaenopsis are some of the most misunderstood plants in cultivation. Once you understand where they actually come from, everything changes. I have a long history with Phalaenopsis. Long before this...
The Myth of the Difficult Orchid
Phalaenopsis are some of the most misunderstood plants in cultivation. Once you understand where they actually come from, everything changes. I have a long history with Phalaenopsis. Long before this...
When Technology Gives you Lemons, Lean into AI
Why every small business owner needs to check their six — and how AI helped this florist debug her own website.
When Technology Gives you Lemons, Lean into AI
Why every small business owner needs to check their six — and how AI helped this florist debug her own website.
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Dispatches from the studio
Seasonal notes, new work, and occasional observations from the cutting garden and the bench. No offers. No urgency. Just the work.