Botanical Designer & Florist · London, Ontario
I spend my life building worlds.
Grow & Bloom Co.
A one-person botanical design studio in London, Ontario. Floral and botanical work rooted in deep horticultural knowledge and expressed through an uncompromising design eye.
On the work
I've spent most of my life observing plants — studying them, growing them, and working alongside them. Over time, that way of seeing becomes second nature. You start to notice things most people pass by: the curve of a stem reaching toward light, dew collecting quietly on a leaf, the way certain flowers seem to glow when the sun moves through them.
Years spent studying and working with plants teach you that they have their own language — one of form, movement, season, and patience. These small moments shape the way I work. They teach attention, and respect for the materials in front of me.
Good work begins with observation. It comes from understanding how things grow, how they move, and how they exist in the world before we ever touch them. My approach is grounded in horticulture, craft, and the quiet discipline of working with living materials.
In a world that often values speed and spectacle, I'm more interested in careful hands, good tools, and the integrity of the work itself. I believe in making things slowly and thoughtfully — and in allowing nature to lead whenever possible.
— Keeper of Botanical Rites
The maker
Robin Pero
It started in the woods of northern Ontario. Long summers spent alone, poking at nature, learning the names of things nobody taught me. That curiosity never left. A greenhouse at 19. Horticulture college at 25. Years managing garden centres, designing ornamental landscapes, working in parks — always learning, never quite creatively satisfied. So I built my own thing. Flowers were always part of it — loved from the beginning, and intimidating for the same reason. Design felt like a language I hadn't learned yet. So I did the only thing that made sense: I observed. Slowly, carefully, the way you get to know anything worth knowing. Now the work feels like a partnership — between what the flower wants to do and what the design calls for. Grow & Bloom Co. opened in 2017. What started as a plant shop evolved into something more considered — a design studio working across floral arrangements, installations, planted environments, and botanical preservation. The shop got smaller. Intentionally. One studio, one maker, one point of view. Away from the studio, not much changes. My home is an entire world of botanical cultivation — a large plant collection, a veiled chameleon, a nano tank landscaped with living plants, leaves and pinecones and feathers collected from everywhere. I am surrounded by natural wonder at all times. The work is just what happens when that spills over into something someone else can take home.
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Dispatches from the studio
Seasonal notes, new work, and occasional observations from the cutting garden and the bench. No offers. No urgency. Just the work.